Illuminata.com
"Mr. T gives me hope that he can not only crush the pea-brained consultant, but slap some fun and maybe even some bravery into the marketing dowagers that now dominate that storage industry."
ComputerWorld
"[W]e need ways to beef it up and to get it more into the mainstream. Especially now since storage is one of the hottest items in high tech and Wall Street. And I do vehemently agree with Mr. T—go out and 'VIRTUALIIIIIIIIIZE!'"
Whir
"Sure, high-tech marketing jargon is even more jarring when it's being barked by B.A. Baracus. But it's also a hell of a lot more engaging. This was never meant to be a slick, polished production. It's meant to be funny, and it is."
AllBusiness.com
"This one's really funny, and aids Hitachi by showing that the sometimes stodgy company knows how to have fun (great way to soften their image)."
Ian Schafer
"Deep Focus has performed a thorough analysis of the variables in this video, and we have determined that this does, in fact, follow the classic 100% successfully-proven formula of: Mr. T + anything = viral gold!"
NetworkWorld
"One of the funniest videos comes from Hitachi Data Systems. A sequel to this classic video exists—it tells the tale of Mr. T the Trucker in his Technology Chariot, and it's even funnier."
DMNews
"When you think of user-generated videos of Mr. T available for mash-ups, do you think software storage? If not, think again. The famed 1980s action hero has become the voice of the software storage services firm Hitachi Data Systems (HDS)."
Sam Whitmore
"Using video to pitch is a concept in full flower. Have you seen Mr. T. extol the virtues of storage virtualization? More than 91,000 already have. This YouTube video [...] continues to capture the imagination of journalists, marketers and competitors alike."
ClickZ
"What can a washed up '80s television celeb do to promote storage solutions? Run a couple of drunken tech firm execs off the road in a semi truck in a YouTube video, for one."
The Alpha Marketer
"Reaching those outside your industry is one way it can boomerang back and give you what you wanted in the first place. It's getting to the same destination using a different route."